One thing I have had a hard time trying to perfect is keyword succession. I have submitted my four blog sites and two websites to numerous search engines and rss sites. I think I spent half an hour trying to think up 16 key words that were best suited to my content to draw in visitors for the first couple sites I submitted to.
The following article I found had helpful tips to guide me along to a better understanding to finding the proper keywords so I can get the maximum exposure I can manage.

Keywords And How To Use Them To Ensure Search Engine Visitors
Copyright 2005 Mal Keenan

What are keywords and why are they so important in
optimizing your website?

Keywords, basically, are the words or phrases that are most
associated with the subject of your business. These are
the terms that people will most likely use to search for
information about the topic of your website.

For example, your website is dedicated to the general
subject of “cat care.” The keywords that are applicable
for your business should be:

cat care
care cat
care of a cat
cat care clinic
cat care society
care of my cat
take care of my cat
take care of a cat
cat health care
to take care of a cat
how to take care of a cat
care for a cat
care of cat
care for cat
care of your cat
to care for a cat
how to care for a cat
taking care of a cat
cat dental care
persian cat care

There are more, most definitely, but these examples should
give you a good idea on how to come up with the most
effective keywords for your online business.

You could manually think of 1000s of applicable keywords,
but such would be a brain buster. Instead, check out the
tools found on the following websites:

https://adwords.google.com/select/KeywordSandbox

http://www.inventory.overture.com

http://www.goodkeywords.com

The features on these sites will give you a lot of
suggestions for possible keywords which you can use. Once
you have selected your keywords, it’s time to put them to
good use. Here are the things that you should do with them:

Populate your website’s content with the keywords. Try to
insert 2 to 4 keywords per 100 words. This will give you a
2 to 4 percent density level, which many experts believe is
the optimal amount of keywords to attract the attention of
the search engine spiders without compromising the logical
integrity of your content.

Remember, just because you use the keywords in your
content, doesn't mean that the readability of your content
should be sacrificed. Always keep in mind that you have to
keep your content informative.

Insert the keywords in your meta tags. Meta tags are HTML
codes that help the search engine spiders to identify your
web pages. Simply include the following tag in your source
code:

Please Note: In each of the HTML instances below, to create
PROPER html tags you will need to replace [ with < AND ]
with >.

[META name=”keywords” content=”(place your keywords here
with each term separated by a comma)”]

Meta tags should also be present for your title, with the
use of the tag [title] , as well as your headlines, with
the use of the tag [h1], [h2], [h3] and so on and so forth.

Here’s an example of a title tag for your source code:

[title]An Introduction To Cat Care[title]

And here’s an example of a headline tags:

[h1]Why Should You Care For Your Cat?[h1]

[body](the appropriate part of your content goes here)[body]

[h2]How To Start Caring or Your Cat[h2]

[body](the appropriate part of your content goes here)[body]


Use your keywords in your ALT tags. ALT tags is the
alternative text that appears every time the mouse cursor
passes over an image. It is advisable that you have a
working knowledge of HTML for this, though most HTML
editors like Microsoft Front Page and Macromedia
Dreamweaver have features that will make this easier.

It is important to note how search engine spiders read your
website. Once they have pinpointed your page, courtesy of
the meta tags in your source code, the search engine
spiders will read your content from the uppermost left part
of the page going to the extreme right, and back left in
the next line, much like how a web surfer will view your
site.

It is therefore essential that the uppermost left portion
of your webpage contains your keywords. This can be done
by including the said keywords in your title.

Your first paragraph is critical. Make sure to include
your keywords in the very first sentence, and also try to
mention your keywords at least twice in the rest of the
paragraph. Succeeding paragraphs need only mention your
keywords at least once.

Divide your content into paragraphs, and introduce a shift
in subtopic with a sub-headline. The sub-headline should
also include your keywords.

Lastly, about the bottommost right portion of a web page,
many people are actually having a hard time figuring out
how to include the keywords in this section. Here’s a
simple trick. The bottommost right portion of a page is
usually reserved for your copyright notice. In our running
example of a business involved with cat care, where “cat
care” are the primary keywords, you could use the copyright
format below:

© 2005 cat care

That should do it, right?

Keyword research and website optimization are only a small
part of getting high search engine rankings. I will cover
other strategies in coming articles.


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Mal Keenan is publisher of Home Business Tips newsletter:
http://www.home-business-tips-newsletter.com
Download his FREE Report with Loads More Search Engine Tips
and other Strategies for Running a Successful Online
Business:
http://www.homebusinesssuccessvehicle.com

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